About

Beureka was founded by guys.
And we think that’s great.

What do these guys know about women’s beauty? If you are thinking “Probably nothing much?”, you’re not too far off.

After 2 years peddling in marketplaces like Qoo10 and Lazada, becoming a Power Seller with over 10,000 positive reviews in Singapore and Indonesia, we are still learning.

In fact, Beureka started from one simple fact we learnt about the industry: Beauty products are insanely inflated.

We saw that many of our female friends scrimp and save to buy their next beauty product. Some even forego their meals to save the money (yes Sarah, we are looking at you). So, when we did a little digging of our own, we realised that much of our friends’ spending go into marketing budgets instead of the actual product.

We wondered how things would be like if we could remove the frills. And the result is Beureka where we trim the fat off the price tag and leave you with what you really want- the product. Stop pouring over countless product reviews because now you have the freedom to buy them and decide for yourself if they are a good fit.

A beauty revolution is brewing and we’re pretty sure you’ll want to stick around. It will be fun, we promise.