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Laneige Brand History:

Beureka Brands - Laneige

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Laneige is a South Korean cosmetics brand established in 1994 by Amore Pacific. Its name was derived from the French word La Neige which means "snow".

Following the success of Korean drama "Descendants of the Sun" which features brand ambassador Song Hye Kyo, a lot of buzz was generated around the Laneige products shown on screen, like their signature Two Tone Lip Bar.

Blogposts on Laneige: